About
Graphic Designer and Art Director creating strategic communication solutions through clear, coherent, and impactful visual systems.
Work
→
Freelance
Summary
Creative and strategic partner with agencies, startups, and brands on projects involving branding, art direction, 360 campaigns, web design, and digital and print content.
Highlights
• HYPER COMPANY (Paris, FR) 2023 - 2024 : 2-year collaboration with Paris-based creative studio and Art Director Pierre-Ange Aznar. As Designer and Art Director, we partnered as a creative duo offering design and advertising services to agencies and brands across North America and Asia. Work spans branding, campaigns, art direction, brand assets and content production, and web design.
• THE PEARL™ (Los Angeles, CA) Oct 2024 - Nov 2024 : Strategic positioning and branding mission for a conversational AI mental health app developed by an early-stage startup. Defined brand positioning and designed a preliminary identity to strengthen the product’s credibility, storytelling, and alignment with the founders’ ambitions. Developed the visual storytelling and design for the investor pitch deck. Designed and integrated a marketing website. Conducted UI explorations to align the app’s interface with the new positioning and branding.
• IDC Pharma (Paris, FR) Mar 2025 - Now : Creative and design partner for a distributor and e-commerce platform of medical and pharmaceutical products. Designing brand assets, email marketing templates (CRM integration), product packaging, and day-to-day design needs.
HYPER COMPANY
|Designer & Art Director
→
Freelance
Summary
Long-term collaboration with Art Director and founder Pierre-Ange Aznar as Designer and Art Director at the Paris based Creative Studio HYPER COMPANY. Worked on branding, art direction, campaign concepts, digital content, and Framer-based web design for clients across North America, Europe, and Asia.
Highlights
• Plenty (USA): 2-year collaboration with the in-house marketing team of the vertical farming startup. Created brand and marketing assets — including social/web ads, social media and newsletter templates, pitch decks, event visuals, and swag — all aligned with strategic and business objectives.
• Wasserman (Canada): Co-developed 360° activation campaign concepts for Coors Light x Toronto Raptors and Molson x Team Canada alongside AD Pierre-Ange Aznar and copywriter Adrian Smith. From ideation and storytelling to high-fidelity mockups using generative AI, supporting client buy-in through impactful visual narratives. Led to the production of the Chill Fleece Jacket activation by Wasserman.
• Practice Theory (Singapore): Translated brand strategies into complete visual identities for Roam (urban/tech apparel), Coupé Cousu (shirtmaker), and CAADRIA 2024 (architecture/design conference). Scope included identity systems, art direction, digital assets, collaterals and web design.
Other collaborations: Publicis Canada, Meati, one.bio, Essential Baking Company, VCG.xyz.
Projects
Coors Light x Toronto Raptors, Made to Chill
→
Summary
As part of the brand’s Made to Chill platform, in collaboration with Wasserman Canada, we develop activation campaign concepts rooted in a key behavioral insight: Raptors fans are 270% more likely to use basketball as an emotional escape than other sports fans.
Roam, Apparel for Everywear, Everywhere.
→
Summary
Roam is a Hong Kong–born apparel brand built for life in motion: functional, urban, and effortlessly adaptable. The challenge was to create a visual identity as versatile as the wardrobe itself, one that could flex from subway platforms to rooftop bars without ever losing its sense of purpose or place.
Skills
Brand Design & Visual Identity
Branding, Visual Identity, Logo Design, Brand Guidelines.
Art Direction & Concept Development
Art Direction, Concept Development, Creative Strategy.
Digital Content Creation
Social Media Content, Editorial Design, Pitch Decks, Digital Assets.
Web & UI Design
UI/UX Design, Website Design, Figma, Framer.
Motion Design
Animation, After Effects, Motion Graphics.
Design Systems & Scalable Templates
Design Systems, Template Creation, Scalability.
Brand Strategy & Messaging Translation
Brand Strategy, Messaging, Communication Strategy.
Typography & Layout
Typography, Layout Design, Graphic Design Principles.
Strategic Thinking
Strategic Mindset, Impact-driven, Business Acumen.
Collaboration & Cross-functional Mindset
Team Collaboration, Cross-functional Teams, Stakeholder Management.
Adobe Creative Cloud
Photoshop, Illustrator, InDesign, After Effects.
Analytical & Synthesis Skills
Data Analysis, Information Synthesis, Critical Thinking.
Generative AI
Image Generation, Midjourney.
Figma
Design, Design System, Prototypes.
Languages
French
Native
English
Fluent
Arabic
Proficient
Education
Bellecour École
Master's
Art Direction & Brand Strategy
ECV
Bachelor's
Visual Communication & Graphic Design
Lycée Vauvenargues
Preparatory Classes (PTSI/PT)
Physics, Engineering & Technology